Lex by Alexandria

Lex by Alexandria is a Portuguese landing page for an electricity-bill offer, aimed at homes and businesses. The file holds desktop and mobile versions of the page, along with logo variants.

The headline and tags on these screens are the page’s own marketing copy, not results I can verify. This case looks at how the page is built.

The mobile frames explore three treatments of the same first screen. Two lead with a photograph, a family beside solar panels or a technician walking through a solar field, and set the question on an orange panel. The third drops the photo, puts the gradient logo on white and brings the Simular Desconto button into the first view.

That version also ends the first view with six short tags on a dark band, a small summary before the page continues.

The logo runs from purple through orange to yellow, and the same gradient fills the main button and the diagonal shapes of the presentation frames. On the orange bar of the photo versions the mark switches to white, so it stays legible without changing shape.